3. Privacy Policy

This Privacy Policy explains how Lavinia London collects, uses, stores and protects your personal information when you visit or make a purchase through lavinialondonn.com.

Lavinia London is the data controller responsible for the personal information described in this policy.

Information we collect

When you visit our website, contact us or place an order, we may collect:

1. Your name
2. Email address
3. Phone number
4. Billing address
5. Shipping address
6. Order and transaction details
7. Payment confirmation details
8. Communications with our customer service team
9. Device and browser information
10. IP address
11. Website activity, including pages viewed and products added to your basket
12. Marketing and cookie preferences

We only collect information reasonably necessary to operate our store, process orders, improve our website and provide customer support.

How we collect your information

We may collect personal information:

1. Directly from you when you place an order, create an account or contact us
2. When you subscribe to our marketing communications
3. Automatically through cookies and similar technologies
4. From Shopify, payment providers, delivery partners and other service providers involved in fulfilling your order

How we use your information

We may use your personal information to:

1. Process and fulfil your order
2. Take and verify payments
3. Send order confirmations and delivery updates
4. Respond to customer service requests
5. Manage returns, refunds and exchanges
6. Prevent and detect fraud or security issues
7. Improve our website and shopping experience
8. Maintain business, financial and tax records
9. Send marketing communications where you have consented or where otherwise permitted by law
10. Comply with our legal obligations

Lawful bases for processing

Under the UK GDPR, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on:

1. Contract: when processing is necessary to fulfil your order or provide requested services
2. Legal obligation: when we must keep or use information to comply with the law
3. Legitimate interests: when necessary to operate, secure and improve our business, provided your rights do not override those interests
4. Consent: when you have actively agreed to marketing or non-essential cookies

Where we rely on consent, you may withdraw it at any time.

Shopify

Our store is hosted by Shopify, which provides the ecommerce platform that enables us to sell our products and services.

Your information may be processed and stored through Shopify’s systems, databases and applications. Shopify may act as a data processor or an independent data controller, depending on how it handles your information.

For more information, please review Shopify’s own privacy information.

Payments

Payments are securely processed by trusted payment providers. Lavinia London does not store your complete payment-card details.

Depending on your selected payment method, your information may be processed by credit-card networks, Apple Pay, Google Pay, Shop Pay or other secure payment services available at checkout.

These providers process personal information according to their own privacy policies and legal obligations.

Sharing your information

We may share personal information with trusted third parties where necessary to operate our business, including:

1. Shopify
2. Payment processors
3. Shipping carriers
4. Suppliers and fulfilment partners
5. Customer-service providers
6. Email and marketing platforms
7. Analytics and website-performance providers
8. Fraud-prevention and security services
9. Professional advisers, regulators or authorities where required by law

We do not sell your personal information.

Direct supplier fulfilment

Some orders may be shipped directly by suppliers or fulfilment partners, including partners located outside the United Kingdom.

To fulfil your order, we may share necessary information such as your name, shipping address, contact details and order information with these partners.

They may only use this information as necessary to process and deliver your order or comply with applicable legal obligations.

International data transfers

Some service providers, suppliers or fulfilment partners may process personal information outside the United Kingdom.

Where UK data-protection law requires it, we take reasonable steps to ensure that appropriate safeguards are used. These may include UK adequacy regulations, approved contractual safeguards or another legally recognised transfer mechanism.

Marketing communications

If you subscribe to our mailing list, we may send you information about new arrivals, promotions, sale events and store updates.

You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting us at:
info@lavinialondon.com

You have the right to object to the use of your personal information for direct marketing at any time.

Cookies

Our website uses cookies and similar technologies to operate essential features, remember preferences, support checkout, analyse website traffic and, with your permission, provide personalised advertising.

Where required by UK law, we will request your consent before placing non-essential cookies on your device.

You can adjust your choices through our cookie settings or your browser. Disabling certain cookies may affect how parts of the website function.

Please see our Cookie Policy for further information.

Data security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no method of internet transmission or electronic storage is completely secure. We use established platforms and service providers to help keep your information protected.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

The applicable period depends on the type of information and our legal, tax, accounting, fraud-prevention and contractual obligations. When information is no longer needed, we will delete or anonymise it where appropriate.

Your rights

Under UK data-protection law, you may have the right to:

1. Be informed about how your information is used
2. Request access to your personal information
3. Request correction of inaccurate or incomplete information
4. Request deletion of your information in certain circumstances
5. Request restriction of processing
6. Object to certain processing, including direct marketing
7. Request the transfer of eligible information
8. Withdraw consent where processing relies on consent
9. Complain to the Information Commissioner’s Office

These rights are not absolute and may depend on the circumstances and lawful basis for processing.

To exercise a privacy right, contact us at:
info@lavinialondonn.com

We may request information needed to verify your identity before completing your request. We will normally respond within one month, subject to any extension permitted by law.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office. More information is available at ico.org.uk.

Children’s privacy

Our website is not intended for children, and we do not knowingly collect personal information from children where parental or guardian consent is legally required.

If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

Third-party links

Our website may contain links to third-party websites. We are not responsible for the content, security or privacy practices of those websites.

We recommend reviewing the privacy policy of any external website you visit.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, services or legal obligations.

The updated version will be published on this page with a revised “Last updated” date.

Contact us

For questions or requests concerning your personal information, contact:

Lavinia London
Email: info@lavinialondonn.com
Website: lavinialondonn.com

Deze versie is afgestemd op de UK GDPR en bevat de Britse rechten die volgens de Information Commissioner’s Office in een privacyverklaring thuishoren. Voeg later nog wel het officiële bedrijfsadres en de juridische bedrijfsnaam toe zodra die bekend zijn.